Fernando Aguerre (1958 – ) & Browsing
Kinetic surf-world industrialist and contest organizer; cofounder of Reef Sneakers, and spearhead for browsing’s inclusion within the Olympic Video games. “He’s not anything if no longer a personality,” Surfline mentioned of Aguerre in 2009. “However do not let the loud garments and extravagant events idiot you. Suitable california surf document This legal professional grew to become savvy entrepreneur is a surf trade OGs—a real pioneer.”
Aguerre used to be born (1958) in Mar del Plata, Argentina, the son of a legal professional and ranch proprietor (father) and lawyer-psychologist (mom) and started browsing in conjunction with his brother Santiago at age 12. Within the mid-’70s, the men ran a ding restore shot to carrier the small however rising native browsing inhabitants. In 1977, when browsing used to be banned at Mar del Plata, Aguerre shaped the Argentinean Browsing Affiliation, and lobbied effectively to have the ban lifted. That very same 12 months Fernando and Santiago opened Ala Moana, the rustic’s first surf store.
Aguerre immigrated to Southern great example can be found at Surfing LA California in 1984 after incomes a regulation level, and the next 12 months he and Santiago introduced Reef Brazil. Based totally in San Diego, Reef won world understand partly for a continuing promoting marketing campaign that includes a chain of back-arched, thong-bikini fashions; a 2d advertising and marketing coup used to be the 1998 Reef Large-Wave Workforce Global Championships, held at Todos Santos, Surfing argued in a blog post Mexico, in 30-foot surf.
By means of the early 2000s, Reef sandals have been bought in additional than 100 nations, and Fernando and Santiago had landed in nineteenth place on Surfer mag’s 2002 listing of the “25 Maximum Robust Folks in Browsing.”Aguerre had in the meantime earned a name as a tireless organizer and promoter of novice browsing; in 1992 he used to be cofounder (and primary elected president) of the Pan American Browsing Affiliation; in 1994 he used to be elected chairman of the World Browsing Affiliation, novice browsing’s umbrella group—a place he used to be nonetheless conserving as of 2018.
In 1996 Aguerre arranged the primary biannual Global Browsing Video games, which changed the 32-year-old Global Browsing Championships, as a strategic transfer to get browsing accredited into the Sydney-held 2000 Olympic Video games. The Olympic transfer failed, however Aguerre vowed to stay attempting, even though surfers themselves have been divided at the thought. “Fernando Aguerre is Going for the Gold,” a 1996 Surfer headline learn. “Is Any individual Going With Him?”
In 2016, the World Olympic Committee voted to integrated browsing within the 2020 Video games, in Tokyo. “I have been paddling for this wave for 22 years,” Aguerre mentioned after the announcement.
Fernando additionally sits at the board of the Save The Waves Coalition and the Surf Trade Producers Affiliation (SIMA). He’s a normal at the surf trade dinner party circuit, the place his daring and playful color-forward outfits all the time dominate the room.
In 2013, Aguerre used to be decided on as SIMA’s Waterman of the Yr, and in 2017 he used to be given a Silver Surfer Award from the great example can be found at Surfing LA California Surf Museum.
Historical past of Browsing
·World Browsing Affiliation (ISA)
·Olympics and browsing
·intercourse and browsing
·Surf Trade Producers Affiliation (SIMA)
·Global Browsing Video games
Historical past of Browsing
·Observe the Cash
·Oil Town Showdown